Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Clean Beauty Fuels Personal Care Marketplace - Happi

What are you searching for?

Sign in
Infographics

Clean Beauty Fuels Personal Care Marketplace

New data shows that shoppers are increasing the demand for natural ingredients.

Author Image

By: Melissa Meisel

YouGov data suggests ingredient safety concerns are increasingly shaping how Americans shop, with large majorities expressing concern about ingredients in cosmetics and personal care products — and many changing their buying habits as a result.

Recent findings point to growing consumer scrutiny around product transparency, “clean” ingredients and trust in brands.

Key data includes:

• 78% of Americans are concerned about the safety of ingredients in products such as cosmetics and personal care items

• 50% say they are more concerned about “harmful substances” than they were a year ago

• 57% have avoided certain products or brands because of ingredient concerns

• 39% say they have switched to products perceived as more “natural” or “clean”

• 23% say they have paid more for products they perceive as safer

• More than half of Americans (54%) say they actively research ingredients or product safety online before purchasing.

Add us as a preferred source on Google

Get the latest Happi news, insights and analysis in your Google Search and AI experiences.

Add Happi as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Happi Newsletters

Topics